Sairen is a connotation of the word ‘Siren’. According to the Greek mythology, Sirens were sea creatures that lured sailors to the sea with the melody of their voices.
In the modern world we consider a Siren to be a beautiful, confident woman who draw her strength from her femininity, hones it and makes herself better in the process.
Our brand is named Sairenlabel because we push women to embrace their softness and femininity through our designs. We believe that every woman is a goddess and she can only soar if she decides to sing by embracing who she is, her Innate qualities, accepting and enjoying it, capitalizing on it. It is often believed that femininity is weak and sadly we find women leaning more and more into their masculine energy. There are so many rules of who a woman should be, how she should be, dress, docile, tame, modest, seen but silent.